VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
A new online store for Rose Opticals
Built for
Rose Opticals Pvt. Ltd.
A modern eyewear ecommerce store and brand website — sell eyeglasses, sunglasses, and lenses online, take eye-test bookings, and run it all from one dashboard.
✓ Branded online storefront
✓ Full eyewear catalogue
✓ Prescription & lens selection
✓ Online payments & COD
✓ Eye-test booking
✓ Store locator & mobile-ready
Prepared by Vischari Solutions
Web & Ecommerce
28 June 2026
Version 1.0
22 Slides
~25 minute walkthrough
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Commerce we already run
Brooks Running
Australia
brooksrunning.com.au
Live retail e-commerce we work on for a global running brand. High traffic, full catalogue, real payments.
E-commerceGlobal Brand
Brooks Running
New Zealand
brooksrunning.co.nz
The New Zealand storefront for the same brand — a second market, localised store, run in parallel.
Multi-regionRetail
Kundakala
United Kingdom
kundakala.org
A UK social-enterprise store we designed, built and host — catalogue, payments and a content-rich storefront.
Built by usContent + Commerce
We already run real, high-traffic commerce for international brands. For Rose, we bring that proven experience to a store built specifically for eyewear — prescriptions, lens selection and eye-test booking.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
The gap we are closing
Today vs the goal
Market: Kerala eyewear
Rose today
- Brochure site with placeholder text still live
- No products, no cart, no payments
- Appointment button is not wired
- Reads as a clinic, not an eyewear brand
- Last updated 2023
After this project
- Full ecommerce store, branded
- Ray-Ban to value brands, sold online
- Online payment, COD, returns
- Eye-test booking + store locator
- Mobile-first, built to be found on Google
The pressure: a direct Kerala competitor already sells the same brands online across 14 stores. Every week without a store is an order placed with someone else.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Homepage
roseopticals.com
🔍 ♡ 🛒 0 ☰
Free shipping over ₹499 · Home eye-test available · 7-day easy returns
Rose Opticals
EyeglassesSunglassesContact LensesBrandsEye Test
New Collection
See clearly. Look sharp.
Frames from ₹999. Premium brands, lenses fitted by our optometrists.
Shop by category
👓
Eyeglasses
🕶️
Sunglasses
👁️
Contact Lenses
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Product listing & filters
Eyeglasses · 248 frames
Sort: Popularity ▾
Men ✕
Brand ▾
Shape ▾
Price ▾
Frame type ▾
👓
Ray-Ban RB5154
Clubmaster
₹6,990 ₹7,990
👓
Rose Signature R-12
Acetate · Rectangle
₹1,499
👓
Vogue VO5034
Cat-eye
₹3,890
👓
Rose Air-Lite 04
TR90 · Round
₹999
👓
Carrera 8862
Metal · Pilot
₹8,400
👓
Rose Trend T-21
Square · Unisex
₹1,290
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Product detail page
Ray-Ban RB5154 Clubmaster
In stock👓
RAY-BAN
RB5154 Clubmaster
₹6,990 ₹7,990
Colour
Size · 51-21-145 (Medium)
Guided lens selection & virtual try-on arrive in Phase 2
✓ Free shipping✓ 7-day return✓ 1-yr brand warranty✓ COD available
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Cart & checkout
Your cart · 2 items
🔒 Secure checkout
| 👓 Ray-Ban RB5154 + Blue-cut lens | ₹8,190 |
| 🕶️ Rose Signature S-08 sunglasses | ₹1,499 |
Subtotal₹9,689
ShippingFREE
Total₹9,689
UPI
Cards
Net Banking
EMI
Cash on Delivery
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Book an eye test
Book your eye test
At store or at home
Confirmation sent by SMS & WhatsApp. Staff see the booking instantly in the dashboard.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Store locator
Find a Rose Opticals near you
📍 Trivandrum
Statue Road (Flagship)
Rose Enclave, Statue Road, TVM 695001
9:00 AM – 8:30 PM · Eye-test available
Pattom
Kanjirampara Rd, Pattom, TVM
9:00 AM – 8:30 PM
Kazhakkoottam
NH Bypass, Kazhakkoottam, TVM
10:00 AM – 9:00 PM
🗺️ Interactive map
with directions
with directions
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Customer account & orders
My account · Anitha K.
Member since 2026
| Order | Item | Date | Total | Status |
|---|---|---|---|---|
| #RO-1042 | Ray-Ban RB5154 + lens | 26/06 | ₹8,190 | Delivered |
| #RO-1051 | Rose Signature S-08 | 27/06 | ₹1,499 | Shipped |
| #RO-1058 | Acuvue Oasys (6 pk) | 28/06 | ₹1,150 | Processing |
Need it again? Re-buy any past order in one tap, or download a GST invoice. Saved prescriptions & lens reorder come in Phase 2.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Orders & sales dashboard
Store admin · Overview
Last 30 days
Orders
312
+18% MoM
Revenue
₹8.4L
AOV ₹2,690
To dispatch
14
3 urgent
Eye-tests
37
booked this wk
Sales · last 12 weeks
Order status
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Who can do what
Roles & permissions
Staff accounts
| Role | Products | Orders | Discounts | Bookings | Reports |
|---|---|---|---|---|---|
| Owner / Admin | ✓ | ✓ | ✓ | ✓ | ✓ |
| Catalogue manager | ✓ | — | ✓ | — | ✓ |
| Orders / dispatch | — | ✓ | — | — | ✓ |
| Store staff (optometrist) | — | — | — | ✓ | — |
Refunds and customer-data export are restricted to Owner/Admin and logged. Staff accounts can be deactivated anytime.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Built for the phone first
Free shipping over ₹499
Rose🔍 🛒
New In
See clearly.
👓
Eyeglasses
🕶️
Sunglasses
👁️
Lenses
📅
Eye test
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Phase 2 — after the store is live
What we add after launch
Built on the live Phase 1 store
Everything up to here goes live first and starts taking orders. These three differentiators — the ones that put Rose ahead of the local competition — are built on top of the running store, so revenue starts before they ship.
🔬
Lens configurator
Guided lens picker, power entry, prescription upload. Custom build.
📷
Virtual try-on
See frames on your face by camera or photo. App-based.
🔁
Saved Rx & reorder
Stored power, 1-tap lens reorder, subscriptions. Custom build.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Prescription & lens selection
Choose your lenses · RB5154
Step 2 of 4
1
Usage2
Lens type3
Power4
ReviewSingle Vision · Blue-cut
Best for screens & daily wear
+ ₹1,200
Progressive
Near + far in one lens
+ ₹4,500
Anti-glare
Standard clarity
+ ₹700
Zero power
Frame only / fashion
+ ₹0
📎 Enter power manually · Upload prescription · or Book a home eye-test and we fit it for you.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Virtual try-on
Try before you buy
Camera preview
🤳
Ray-Ban RB5154 on you
Swap frames live using your phone camera, or upload a photo. See the fit before adding to cart.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Saved prescription & lens reorder
My prescriptions · Anitha K.
Phase 2 · custom build
Current power · updated 12 Mar 2026
R −1.50 SPH L −1.75 SPH
Added in store · Statue Road
Contact-lens subscription
Acuvue Oasys · monthly
Auto-ships every 30 days · pause anytime
Power is captured at the in-store or home eye-test and synced to the customer's account — turning every test into a repeat-purchase channel.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
How Phase 2 is built
Custom app, on top of your Shopify store
In plain terms
🛍️
Your storefront
What customers see — the lens picker, try-on, saved Rx.
⚙️
Vischari app
A small secure service we build & host, doing the smart bits.
🟢
Shopify
Orders, payments, products, customers — all stay here.
↕ connected by Shopify's official APIs ↕
✓ No App Store review — it's a private app just for Rose, so it ships faster.
✓ Built on your own data — prescriptions and orders live inside Shopify, nothing locked away.
✓ Checkout stays standard — lens add-ons flow into the normal Shopify cart and payment.
✓ Maintained by us — kept current as Shopify updates, covered under the monthly retainer.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Where this puts Rose
Rose (proposed) vs the market
Feature scorecard
| Capability | Rose (new) | Edge (competitor) | Lenskart |
|---|---|---|---|
| Online store + payments | Yes | Yes | Yes |
| Brand + own-label range | Yes | Yes | Yes |
| Home eye-test | Yes | Limited | Yes |
| Lens configurator | Phase 2 | No | Yes |
| Virtual try-on | Phase 2 | No | Yes |
| Saved prescription / reorder | Phase 2 | No | Yes |
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
How we get there
Delivery roadmap
Sequential phases
Phase 01
Sign-off & setup
Confirm this walkthrough, brand assets, Shopify + gateway setup.
Phase 02
Build & catalogue
Theme, storefront, products, integrations, migration from old site.
Phase 03
Test & launch
QA, payment testing, training, go-live. ~8–10 weeks from start.
Phase 04
Differentiators
Lens configurator, virtual try-on, contact-lens subscriptions.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Decisions to close
For the next call
~1 hour, 8 items
- Catalogue size — how many SKUs to load at launch? This drives data-entry effort and cost.
- Product data & photos — does Rose have images and specs, or do we shoot/source them?
- Payment gateway — Razorpay, Cashfree, or PayU? Affects fees and onboarding.
- Domain & old site — keep roseopticals.com and migrate; confirm hosting/DNS access.
- Lens configurator scope — Phase 1 simple picker vs full Phase 2 configurator.
- Delivery & returns policy — shipping partner, free-shipping threshold, return window.
- Branding — confirm logo, colours, and tone; rose theme shown here is a starting point.
- Store/clinic list — final list of branches and hours for the locator.
VISCHARI SOLUTIONS × ROSE OPTICALS
Online Store ·
Sign-off
Scope approval signature
By signing below, the undersigned confirm that the storefront, customer journeys, admin tools, roles, and phased plan described in this walkthrough are an accurate representation of the project to be built, and form the basis of scope. Signing unlocks the design and build phases.
For Rose Opticals Pvt. Ltd.
Name
Designation
Date
For Vischari Solutions LLP
Name
Designation
Date